As stated previously, it is very important that we’re optimizing around topics instead of key words. But, we still need to do some keyword research to see what types of keywords within that particular subject we would like to optimize for as well.
First things first, we need to think of the subjects we would like to focus on for the campaign. We do so through a brainstorming session. Write down as many topics as you can think of. A topic is usually just a couple of words long, for example”Digital Marketing” or”About Us.”
What are your customers searching for?
What products/services do you provide?
What message do you want to get across?
What topics would you wish to write about?
What topics would you currently write about?
Combine duplicates, remove any that are irrelevant/not required, only select what you feel is important. Keep in mind that you could always revisit this later in the future.
After the topics have been determined, it is time to do a little research to what you want to optimize dịch vụ SEO king4seo your website about. We utilize SEMRush for this, however there are lots of different tools, such as Moz or Rank Tracker.
To begin this process, keep tabs on all your work and separate all your researched keywords by subjects.
I start by taking a look at what key words we are already rank for, then choose what our competitors are rank for. After I have taken all of this into consideration, we can use our tool to explore some additional ideas within that subject with SEMRush’s keyword magic instrument. You put in a keyword/topic, and it will give you some suggestions.
When the study was completed, I like to make certain that you narrow it down a little so that each topic is connected with roughly 7-10 target keywords. It’s a good guideline to choose keywords with greater search quantity, which you are already rank well for, and that are going to be possible.
We now have our topics that we are likely to base all of our content around, in addition to the keywords we want to maximize the website about.
Step 3: Establish a Pillar Content Strategy
Content is the core of a web site and if you don’t execute a content plan properly, you could be missing out on some critical search engine positions.
As soon as you’ve your topics and keywords selected, it’s crucial to execute long-tail keyword research so as to form the articles strategy. These kinds of keywords are going to be utilized as either site post names or for, what we call column articles bits. Both these pieces of articles are going to work hand-in-hand to achieve higher traffic and keyword positions.
Pillar content (also referred to as 10x articles ) is a long-form object of content around every one of our specified topics. These pages can be ungated eBooks or guides and can be produced from the already-existing material or newly created content pieces all to help us rank higher. The idea is that if we produce this long-form piece of content, customers are more likely to be engaged, remain on the site longer, and will get more of what they’re looking for.
To encourage these pieces of column articles, we want to make topic clusters. We will utilize long-tail keywords to Compose relevant blog posts which point back to the material, like this: